Mulberry handbagged say ￡ 230m: luxury fashion brand sees huge sum striped of its value after disappointing sales

Mulberry, the British luxury brand whose handbags are seen on the arms of the most famous women in the world, suffered a collapse in stock prices. More than € 230 million enterprise value was destroyed yesterday as the share price fell by 25per percent higher in early trading. The value of the company on the stock market has. By almost half in the last six months, which led to a remarkable reversal of what was equated a British success The latest decline came after the iconic names revealed that sales abroad, especially in the Far East are below expectations running back, with the result that profits fall from € 36million in 2011. The company, Burberry was to ride a wave of success in recent years, which said it. Immune to the global economic crisis However, all the luxury brands are under pressure to deliver economic growth, China can not have a growing middle class hungry created among designers. Chanel Wallets The luxury brand has benefited from its association with the fashion icon Alexa Chung, and more recently, the American singer-songwriter Lana Del Ray. The Alexa bag has become a must-have modern classic with the standard version of its sales outside of Beijing to New York, despite a price of ￡ 785, while a version Ostrich Oak was listed at ￡ 3,750. The company has also achieved success with the bag over ￡ 795 Companies Del Ray, which was launched in May. While celebrity fans of the brand of Sienna Miller Jennifer Lawrence A warning to investors, the company said: "Mulberry now expects growth in Group sales for the year to 31 March 2013 are below market expectations. "For this reason, combined with the investment already made in the development of international retail, we now expect full-year profit on the previous year. City analysts said the share price to fall yesterday, the biggest one-day vice versa in terms of its market value since 14 years ago.