online fashion brands attack shift together

  Major fashion brands in New Zealand in Auckland meet next week to discuss ways to capture a larger share of the global online market.

With a growing number of people are now shopping online, the face of Kiwi fashion designers to try the challenge of competing against big foreign sites such as ASOS and Net A Porter.

Successful fashion line, now in its second year, bringing brands such as Pumpkin Patch, Bendon and Icebreaker, as well as designers such as Andrea Moore, Kate Sylvester and Trelise Cooper.

E-commerce consultant Colman Ridge founded the event after seeing the need for leaders in fashion retail online to gather, share knowledge and solve the problems of the industry.

"After running into a lot of these problems with the mode, I thought these guys need to come together," he said.

"The idea was to help Kiwi brands their share of the portfolio in line with export orders and balance online trading."

Generic e-commerce meetings were often, but not certain events for the people in the fashion industry online, Ridge said.

Been the most important issues facing online fashion brands were in the area, such as speed up the delivery, improve the accuracy of the design and supply of clothing, the quality of customer care and the possibility of consumers interact with the brand at the time of purchase.

Ridge said buyers should now also online customer service as they have received when buying in a shop.

"Customers say," We love online, but we have to have a level of service now, and not just the delivery of prizes. "

Customers also wanted the option of ordering a dress online, but pick up at the store, or buy in the store, but a problem report online, he said.

The event last year attracted about 170 people - including designers, entrepreneurs, producers and technical staff - and represented about 80 percent of the companies had two brick and mortar stores and online channels.

Ridge said about 200 people from 60 brands had for this year's event, which took place at the Centre Viaduct next Wednesday 12 Posted June

Speakers include supply chain manager Dave Hughes Ezibuy and designer Andrea Moore, Steve Dunstan from Huffer and Ruby Emily Miller-Sharma, who, like the retail brick and mortar web compliments can speak basic.

Fashion was one of the fastest growing segments of retail and online, "where all leadership development happens," Ridge said.

"The themes of fashion benefit many other industries."

Another problem of the brands, the trend has been to people surfing smart phones, brands need to means optimized their websites for mobile devices.

Was held founded a common fear of retailers that they "cannibalize" their traditional stores from selling online, Ridge said.