Queen Street lures luxury brands

  Work began on the redevelopment of the center town hall tower and the ground floor at 45 Queen Street in Auckland CBD in the preparation of the first New Zealand flagship stores of Prada and Christian Dior.

Add them to the road of office tower 15 floors property AMP Capital property portfolio and sits on the corner of Queen and Customs Sts roads will open a Swarovski Boutique to strengthen Add Queen Street lower as a magnet for luxury brands.

Open retailer of high-end products, their new stores in the second half of next year and become the world's Louis Vuitton and Gucci in defining the bottom of the first shopping street of Auckland.

Reach Realty director Georgie Clatworthy said the agency has helped luxury brands to attract top-down Queen Street, he also received leases for Louis Vuitton and Gucci in imperial buildings number 48 Queen Street

The imperial buildings have been renovated and partially contained by AMP Capital company until they are sold Phillimore properties a few years ago. Last month, the property has won a prize Heritage Board Real Property.

Clatworthy said, there are still high-end retailers who want to come to New Zealand. "We could hire shops in the imperial building repeatedly Prada and was eager to take the space, but misses. I worked with the brand for seven years in order to ensure a place for a Queen St flagship store."

She said the new flagship store will be to appease to some extent the buyers preference for luxury brands. "She flew to Sydney, Melbourne, London and Paris for the likes of Prada, Christian Dior and Chanel."

Clatworthy and broker James Kermode, in a joint agency with Nilesh Patel CB Richard Ellis, spent 12 months working with the team at AMP Capital Property Portfolio in the room for three new shops and negotiate leases to lock.

"Prada and Christian Dior concessions in DFS Galleria on Customs St and waited a long time for the right place to go to open stores," says Clatworthy.

"Swarovski moved ANZ Centre Building at the corner of Queen Street and Victoria St. around the world, with clusters of luxury brands and this is an ideal opportunity for the specialist crystal to continue this trend. This is a reflection of where his customers are so far as the realization of a luxury commercial area on Queen Street Victoria Street, is now a field of youth. "

Clatworthy said AMP Capital Property Portfolio with proactive asset management and is always looking for opportunities. "He has a lot of preparatory work for this project, when we approached them with Prada as a possible tenant.

"A number of lease expiries are in turn AMP Capital enabled to view plans for the rehabilitation of roads and commercial podium on the ground floor in a new lobby with developing a coffee." As part of the ANZ bank resolution will also be open to new premises at corner of Queen and Customs Streets Sts.

"Managing the philosophy of AMP Capital property portfolio and develop capacity for sustainable long-term performance and relevance.

"The position of the tour between DFS Galleria Centre and Louis Vuitton and Gucci stores meant the side is willing to do something extraordinary in the context of retail Auckland" Clatworthy said.

The recovery plan by Ignite Architects on the historical significance of the site, sitting on the edge of the original Harbour foreshore. Natural stone and detailed glassware were woven into the design and Clatworthy said AMP Capital has good use of what made a mild outdoor space.

Stores of luxury brands are more than 300sq m and is in each case outside the scope of the fronts on Queen Street Kermode affect said Prada and Christian Dior each have about 120sq m frontage to customize their own showcase the creation of an identity and brand image, the significant Add value to Queen St detail.

"Internally, the business international level will be matching quality outputs, including specific products from around the world. 'S Most luxury brands are smart about how they, in structure and product lines that will be reflected in these stores., The amount of money they spend is a significant investment in New Zealand. "

During the refurbishment of a new entrance to the office building lobby will be created between Christian Dior and Swarovski on Queen Street escalators tenants and visitors on the first floor, overlooking the busy intersection has full height glass. Coffee is included in the new design, but an operator has yet to be found.

Although play is specialized in international brands to gain a foothold in the retail market in New Zealand, Clatworthy said the biggest challenge in the treatment of high-end fashion houses is to group their preference and then find the 300sq m floor area 400sq m who for the stores.

"It is difficult, the large footprint on the ground Queen St you create to reconstruct a luxury area, but we are on the right way to create a sales area of ​​destination, pregnant with Britomart, similar to other major cities of the world the wealthiest buyers. "