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  LVMH Moet Hennessy-France Paris Louis Vuitton SA has taken a new step in the rapidly growing high-end menswear Thursday the acquisition of French Arnys tailor-made brand.

The acquisition for an undisclosed amount comes amid other luxury group PPR SA as PP.FR -0.81% have already invested in the sector to tap into plenty of consumer spending in the category mode.

The label LVMH brand new male in his Berluti, a shoemaker to be folded as a senior LVMH develops into a full line of clothing and accessories for men.

Arnys, a turnover of less than € 10 million (EUR 12.6 million) had last year, has only one business at 14 rue de Sèvres, on the left bank of Paris, now become a "flagship store for Berluti new activities. " be transformed

A new fashion line will be marketed under the label of Berluti Arnys.

The company declined to detail how much he paid for giving Arnys.

Bought by LVMH in 1993, shoemaker Berluti currently 35 branches worldwide, including three in France.

Earlier this year, Berluti began his first prêt-à-porter, designer Alessandro Sartori for recruitment of experienced men as artistic director, who previously worked at the fashion house Ermenegildo Zegna.

LVMH sale shows the race of fashion companies, their presence in the high-end men's fashion to strengthen, in an effort to be all types of high-wealth of the world population needs.

In November last year, PPR, the Gucci, has grabbed the men's Italian clothing label Brioni, one of the few tailors high-end men, including Ermenegildo Zegna and Loro Piana, both of which remain in the hands of the family.

"The male market is growing rapidly," said the CEO of LVMH Bernard Arnault in an Emailed response to questions. The board said he has a higher growth rate than the market for women's fashion.

In Asia, most of the first buyers of luxury goods are male. Brands such as Hermes, Gucci and Ralph Lauren have been opened only men's sites.

Arnys, known for its expertise in haute couture and bespoke tailoring, primarily to consumers in France and Japan lures for now, said a spokesman for LVMH.

Over the decades, the label has dressed the best politician of the former French President Francois Mitterrand in the current foreign minister, Laurent Fabius, as well as famous writers and directors such as Orson Welles and Jean Cocteau, after LVMH.

The starting price for a bespoke suit is about 6.000 €.

"This acquisition brings together two houses, each in their own way, embody generations of excellence, competence and creativity," said Antoine Arnault, CEO of Berluti and the son of Bernard Arnault.