Why CEO of J. Crew turned to my wife for fashion tips

cheap miu miu bags"I'm sorry, I could not answer your call earlier. I hung with the CEO of J. Crew." So a conversation began unexpectedly with my wife, Elizabeth. It has been 15 years since my wife has decided to leave the world of advertising to stay home with our children, talk to the CEO caught me completely free. My wife went to share what Millard "Mickey" Drexler, famous chefs and retailers J. Crew, she received the call in response to an e-mail they sent anonymously shocked "J. Crew 24-7" address of the company. Drexler had some effort went to talk to my wife. After sending a note of response within 24 hours, he and J. Crew President Libby Wadle left a message with phone numbers and then took his reputation when it rang again. In other words, Mickey Drexler went out of their way to do a little practice, unfortunately, CEO - he went the extra mile for customer feedback. It is interesting to note, for those who have not paid attention to this detail in the last 35 years that Drexler is not only a busy CEO. There is a legend of retail, alternately as "Merchant Prince" and "the man who dressed America." Since they first announced a CEO in 1980 at the age of 36, Drexler credits include reversals Ann Taylor and Banana Republic and, most famously, taking away 400 million years from $ 14 billion in sales during his 19 years as CEO. After an unceremonious exit in 2002, there are still Drexler, J. Crew has a "cult brand", which was the first family at the opening ceremony carried and presented by Oprah to reinvent. Although he could have rested on his laurels and long rolled into Business Hall of Fame, where he called an unknown authority of his office in New York City on a Friday afternoon in summer. The email from my wife, who initiated the movement was clearly well-intentioned, but it was a devastating critique of the fall of the company / holiday collection they had seen a preview of some customers. She had written the kind of message that you assume is in black and will never be read by a real speaker manufacturer. Perhaps the reason my wife let fly some of the sharp deductible usually reserved just for me. "I am very discouraged and disappointed that you leave your core values ​​and style and the abandonment of loyal customers," she wrote. "I would have thought you had learned your lesson away! Why play with these iconic brands and turn them into something they are not?" Ouch. Regardless of what the fashionistas you can, given my wife and hugged Drexler Wadle criticism, they return phone calls with marketers and personal purchases on the line. Drexler soon excuses Jenna Lyons, ceative Executive Director of the Company (and currently one of the most influential people in the fashion world) would come, if not for holidays. The call pleasant with a few dates to know you. Questions about the buying habits of my wife and personal history The management team of J. Crew went to ask what my wife liked and did not like the style of the company and what is missing in his opinion. She listened attentively and respectfully while politely pointed out that the previews had seen my wife had been taken by a fashion show and a different brand impression have to expect from regular customers. Drexler also stood firm on the need to continue to develop the kind of business as competitors try to copy his success. He went on to say, however, that the willingness of society to accept change, the team also shared the view that particular type was perhaps too far from the classics and brand communication for the J. Crew was already known. Perspective Drexler was partly shaped by his recent trip to the shops with Wadle, so that he may hear from customers and frontline sales staff first hand. "We are sure sure," he then added to my wife. "I hope you see a difference this fall." Drexler passionate pursuit of customer feedback is an inspiration to all of us, the disappointing wrote a letter after a bad experience or purchase service product irritated. Hopefully Drexler to go as a model for executives stuck in their offices and headquarters are interacting with customers at the front. Of course, these calls have only one data point. But sometimes a story on the emotional customer can kick a judgment call that can not be calculated to make available. Drexler not only pay attention to what customers say, but it is never openly involved in the detail of the business to apologize. It will be the first to say that the attention to detail is crucial for the creation of a product and brand experience that makes customers care enough write threatening letters in the first place, his is. "Ask your customers if you micromanage like that," he said in response to those who criticize her hands on. Yes, Mickey style, we love it.cheap miu miu bags