Burberry confident in China despite the repression of luxury

The repression of the Chinese government on luxury goods hit the industry of luxury goods in the world,miu miu online but Burberry is confident in the potential of emerging markets, the CEO of British fashion brand CNBC said at the London Fashion Week . Last year, the Chinese Communist Party launched a raid on the purchase of luxury and extravagance and ostentatious banquet ban television and radio advertising for expensive goods . "It's not just that Burberry was affected [ by repression ] , the industry was ," Angela Ahrendts told CNBC on Monday . "But Burberry the only one that was transparent about it was, but the entire industry was affected ," she said. Burberry has surprised the market last September with news that it will slow down sales and profits in 2012 and expects to come below expectations. The Asia -Pacific region is an important part of sales of Burberry, 37 percent of 2 billion pounds ( $ 3.18 billion ) emitted from the consolidated revenue in the fiscal year ended March 2013. miu miu handbag However Ahrendts was confident Chinese demand for luxury goods is expected to grow, despite the disapproval of the authorities. "This is the new standard , and we budgeted for it .... I think people forget that next year's 100 million consumers will leave the country and travel to major markets around the world," Ahrendts said. " Really, it is [ to ] provide Chinese consumers the ultimate service , wherever they are. 's Why we have invested in the flagship stores in emerging markets , so that we can better serve you . " In an interview with CNBC to Burberry Prorsum Spring Summer 2014 show, she insisted , the premium brand would not change its strategy in the emerging markets despite the economic downturn in the region itself . "We will not change our strategy at all steady wins the race ... we are still very much on investment for growth in emerging markets and the brand focused strategy - . . Wise , nothing has changed ," Ahrendts said. The show was not without familiar faces , with the actress Sienna Miller and direction boyband member Harry Styles from the ranks of celebrity fans . Styles told CNBC brand was "iconic " . "It's iconic, British , simple and nice and cool," cheap miu miu handbag Styles said. "Do not try to do anything too crazy , what they are good , they just do . "